What’s Driving Wearables Adoption Among Millennials?
Originally published on https://www.emarketer.com
This year, 23.8 million US millennials will have used a wearable device at least once per month. That’s roughly a third of the millennial population, according to our estimates.
We expect adoption to continue to increase steadily, reaching 28.9 million US millennials by 2022.
“Millennials, especially older ones, are the most likely age group to use wearables,” said eMarketer forecasting analyst Cindy Liu. “This group has been the most involved in the emergence of the “Quantified Self” movement especially as it relates to fitness tracking.”