Healthy Lifestyle needs Personalization, Motivation and Reward
Every person on this planet is unique and has different needs, circumstances and conditions. We believe that lifestyle and fitness companies need to change their approach and deliver a “Perfect” experience to their clients based on facts and data!
The allure of ‘no ownership’ is moving beyond car rental (Uber) and holiday accommodation (Airbnb) and as we have already seen the Fitness, Health and Lifestyle eco-system follows the same path by adapting Wearable tech.
We’re entering a new era of fitness and health marketing which requires an entirely new business model. This new business model called the “Device as a service” model.
Consumers are using\wearing different devices -and they all have different needs. The average UK household owned 7.4 connected devices in 2015.
Although Seniors shy away from wearable devices, Millennials’ wardrobes filled with wearables that foster healthy living. With recent advances in nanotechnology, “smart clothes” that monitor healthy lifestyles and disease prevention programs, it soon became clear that wearable devices will have a direct impact on our health and wellbeing.
For Millennials, “Healthy” doesn’t just mean “Not Sick.” It’s a daily commitment to eating right and exercising! So, it’s no wonder forward-thinking fitness startups continue to innovate, using the latest fit tech to promote and reward healthy habits.
Sensors and microprocessors are constantly shrinking and becoming available in soft-form factors. Power consumption is dropping, and companies are waking up to the fact that a new approach is critical to their survival.
UK based SmartLife have developed a patented sensor design that can be integrated into any close-fitting clothes and enables rapid body data analysis by providing biofeedback on heart rate, respiratory rate and calories burned.
Another good example is SmartSox. Researchers at the University of Arizona have developed a pair of smart socks designed specifically for people with diabetes who often lose the sensation of pain and become unaware of developing foot ulcers. The Smartsox use fiber optics and sensors to monitor temperature, pressure and joint angles in the feet, and can alert the wearer or caregivers of any developing problems.
These devices produce data with analytics, and can be used by consumers to manage their health and by healthcare organizations to improve care and potentially reduce costs.
Data generated by personal devices can be used by insurers and employers to better manage health, wellness and by supermarket chains to promote healthier food choices (low-sodium canned goods, low-fat milk, whole-grain bread, healthier snacks and sandwiches).
According to PWC research findings: Most consumers do not want to pay much for their wearable devices. They would rather be paid to use them, and companies—especially insurers—offering incentives for use may gain traction. HRI’s survey found that 68% of consumers would wear employer-provided wearables streaming anonymous data to a database in exchange for breaks on insurance premiums.
ELCIES is proud to be part of this movement.
Our mission is to help sport, health and lifestyle companies to personalize their offers based on Physical Activity Data: Steps, Calorie consumption, Weight, Age, Sex, Health conditions, Sleep quality, Hart rate, etc.
76% of UK consumers think food, drink and retail brands should be providing health content. Almost half (48 per cent) of those surveyed citied obesity as the UK’s number one health problem that brands could combat with content, with other issues including heart disease and cancer. But the question is how these brands can deliver dynamic and relevant content: Offers, Discounts, Advise and even personalised meal plans and workouts.
Our mission is to help Lifestyle, Fitness and Food companies to make distinctive, lasting, and substantial improvements in their offers and customer engagement (reward Strategies).
We build a platform that celebrates both your “Brand” and its “Business model” and gives you a podium to engage your audience.
Consumers expectations have changed. They want to drive their own level of engagement, and demand a consistent, unique experience every time, especially the Millennials. Winning in this new marketplace requires more than brute force and deep pockets.
It requires a customer focus powered by engagement and the ability to move quickly and easily to meet changing consumer demands and to leverage emerging technologies.
If you are thinking of experimenting with a new Data-Centric Business Model without breaking the bank, please Reach out